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Research papers

Digital convergence

When operating in fast-moving business environments, market research is in danger of losing its seat at the table where decisions are made.Many common research tools were developed in a more slowly changing business world. To be successful, MR must...

Catalogue: ESOMAR Conference on Digital Futures 2005
Author: Claude Floch
Company: GfK
March 1, 2005
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Citation

Floch, C. (2005a, March 01). Digital convergence. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/digital-convergence